Flora-Bama Polar Bear Dip

After ringing in the New Year at the Flora-Bama, there’s no better way to kick off the year than by diving into the Gulf of Mexico alongside a few thousand fellow adventurers.

The Flora-Bama Polar Bear Dip is the ultimate New Year's Day celebration on the Gulf Coast. Friends and families come together in costumes, swimsuits, and even wetsuits to embrace the refreshing saltwater.

Join us for a splash in the Gulf at noon. Anyone who takes the plunge will be rewarded with a complimentary draft beer and a delicious New Year's lunch featuring ham, black-eyed peas, greens, and cornbread.